ORGANO has expanded into Turkey, increasing to 39 the number of nations in which the global gourmet company is conducting business. It is most fitting that ORGANO has finally begun operating in Turkey, which opened the first coffee house six centuries ago.
The opening of the latest ORGANO branch was considered a “significant achievement” by Bernardo Chua, who is the company’s founder and CEO. Chua noted on Facebook that the branch in Turkey should help unite the company’s current operations in Europe, Africa and Asia while, at the same time, providing an expansion into what he describes as a “diverse and dynamic” region. The country’s long-standing association with brewed beverages should also give Turkey an appetite for gourmet coffee.
The ORGANO product line in Turkey will include its Gourmet Black Coffee, Gourmet Mocha, Gourmet Hot Chocolate, King of Coffee and Espresso UNO. The operation in Turkey will be managed by Paul Jarvis, who has served as the regional vice president of the company’s branch serving Europe, Africa and the Commonwealth of Independent States. The appointment was made directly by Chua, who founded Organo Gold in 2008.
Known as one of the most successful entrepreneurs in the field of direct sales, Chua is from the Philippines, where he also launched his business career with the creation of Gano Excel. His leadership helped the company expand into Hong Kong and North America. Moving to California, he would become the president of Gano Excel USA.
In 2008, Chua founded Organo Gold, which is actually an amalgam of companies operating under two principal names. The company changed its name to simply ORGANO in 2015. Over the last decade, Chua has directed his attention on selling everyday products, including coffee and tea. His success has been marked by honors given those in the corporate world, including the Dangal ng Bayan Award for Business and the National Consumers Quality Award.
The many products sold by ORGANO are easily identified by the fact that they contain Ganoderma, a mushroom first used in China for its medicinal effects. Shi-Jean Lee, a doctor who gained fame during the Ming Dynasty, once praised the consumption of Ganoderma as a way to achieve good health and a long life. The use of Ganoderma allows ORGANO to produce high-quality products that are of moderate cost. The company sells its products through a network of independent distributors and directly to consumers in the United States and Canada. Check out YouTube, where Bernardo Chua speaks about his product, to his very company.