X-Men Apocalypse: The Ad That Broke The Internet

Recently, as part of the final advertising push for the film “X-Men: Apocalypse,” a poster was erected which depicted Jennifer Lawrence’s character, Mystique, being graphically choked by the primary villain Apocalypse, played by Oscar Isaac.
The response to the image from the public, as well as fans of the film, has provided some confusing insight into the evolving world of comic book films and their response.
Essentially, many concerned citizens have pointed out that advertising a PG-13 film with an image of a woman being choked seems sexist. For those who’ve experienced domestic violence in the real-world, a large, colorful reminder on their way to work is the last thing they’re looking for.
Yet, on the other “side,” those who have seen the film argue that the scene in context is appropriate to the film, with emphasis on the equal role the female characters play in defeating the male villain.
Unfortunately, this seems to be an artifact of an internet-connected, spoiler-alerted audience of moviegoers. Those who have seen the scene in full can argue that it does *not* represent a problem, yet by definition, the advertisement is directed at those who have no such context.
For its part, Fox has responded to the controversy:
In our enthusiasm to show the villainy of the character Apocalypse we didn’t immediately recognize the upsetting connotation of this image in print form. Once we realized how insensitive it was, we quickly took steps to remove those materials. We apologize for our actions and would never condone violence against women.
So there you have it! All resolved!
Right? Right internet?
Nahhhhhh 😛
http://www.cinemablend.com/new/Fox-Responds-X-Men-Apocalypse-Ad-Controversy-135047.html

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