Adam Goldenberg is an extraordinary success story. He is an entrepreneur and savvy businessman that has led several businesses to great success. Adam Goldenberg paired up with his current business partner Don Ressler after selling his first company to Intermix at the young age of fifteen in the year 1999. Goldenberg became the youngest executive in the country’s history as the age of twenty. He met Don Ressler who also sold his first company to Intermix at a very early age. Both decided to go into business together after the company was sold.
Intelligent Beauty was their first online based retail endeavor. They sold the company after launching several successful products on hudl.com. They decided to take a different direction on an online platform and developed the JustFab company. They saw incredible success with it in a short period of time. From that company, others such as Fabletics emerged. Fabletics is one of the fastest growing companies in the country right now.
Fabletics has taken the all-inclusive approach to its marketing strategy. That means that they embrace customers of all sizes rather than a select range of sizes like some other companies do. They pride themselves on providing high-quality active wear for individuals that are all body types and shapes. American actress Kate Hudson is the face of Fabletics and helps promote the brand and helps create fun and fashionable clothing that people everywhere have come to love. Fabletics not only creates athletic wear, but they also provide high fashion evening wear as well as swimwear. The swimwear and the evening wear have features that high-end pricey clothing has, but at a much more affordable price. There are built in bras as well as tummy control. The swimwear is designed to stay in place and not slide around so that the wearer can be active without having to worry.
Fabletics has a platform just like JustFab. It is a subscription based service that allows the customer to choose one piece every month. That article of clothing is covered by the monthly subscription fee. According to Goldenberg, the in-house style team will select a boutique of clothing for each customer which is based on their preference. Upon signing up for the service, the customer is asked a series of questions about personal style so that the style team can create their boutiques and match them with clothing that they will love. Fabletics has gained incredible popularity and is now a household name.