As business goes global, the world is becoming quite competitive and the internet has had a huge role in that. To succeed online will entail using social media analytics tools such as NetBase. Here is a list of tools you can use to get ahead in the era of the internet.
These are tools built into sights and you can use them to find customers; they are free tools.
- Facebook Insights
It offers a lot of insight. For instance, you can see the reach of organic versus paid engagement. You can view data as far back as 28 days. There is even a competitive intelligence feature that allows you to see which of the competition’s post have succeeded.
- Twitter Analytics
This tool tells you which tweets have been successful, and how much success they have had. There is an audience tab, which shows you the audience based on gender and interests. However, there is no ability to target audience segments with messages designed for them.
- Instagram Insights
To use the tool, your profile needs to be converted into a free business profile. You can then see impressions, profile view, and reach for one week. You will also be able to view the demographics of your audience.
Built-in tools make less sense if you are on various social media sites. It is too much effort to compare data across all the sites you have a presence. To get over this issue, try these free tools.
This tool helps to get you in touch with forum posts and reviews. You can see consumers in one day or as far as a year. You can filter results for you to get a good feel of what is happening. You can also use a feature that lets you compare conversation volumes. However, you cannot see if the conversation is good or bad.
The free version of this tool will let you schedule posts. You can schedule up to 10 posts at a time for each social media site. With this tool, you can see which posts were most popular, had most likes, comments or other activity. More complex features can be accessed for $10 a month.
If you only use Twitter, you can connect the profile to the Followerwonk tool. It will help you see data on your followers and their location, when they are most active, and data on social authority rankings. This tool is free, but there is a paid version at $23 a month, which is paid annually.
Free tools can be useful, but if you upgrade to the paid version, you get more. However, not all paid tools offer the features you need to get ahead. Here are some tools that come with free trial or demons you can use before purchasing.
If you want a reliable social media analytics tool, use NetBase. The tool has a focus on consumer sentiment, which is what drives all social posting. NetBase is a social media analytics tool that is in its own league. It features Natural Language Process to understand multiple languages include slang and emojis. It also features VoC analytics and image analytics. The tool has various price points, depending on what you need.
- Likeable Hub
This tool has a focus on Twitter, LinkedIn, and Facebook only. If those are the sites, which you use, it will be quite useful. You can generate leads, referral, and amplify your reach. It starts at $299 a month.
Find What Fits You
This list is not comprehensive. However, it is proof that there are various options to track consumers and target them better. If you want to succeed online, you have to try one of the tools above.