The Squaw Valley Ski Resort Is Experiencing A Resurgence In Popularity Thanks To CEO Andy Wirth

The sport of skiing has been around since 600 BC, according to records found in China. The word “ski” is actually a word exported from Norway. Until the mid-19th-century skiing was a mode of transportation in some European countries. But skiing is now a popular recreation sport that attracts millions of ski buffs from around the world. The United States has several ski areas on both coasts.

The skiers that live on the East Coast can usually be found in New England in the winter, and West Coast skiers can pick Colorado, Utah, Montana, Wyoming, Washington, Idaho, and California as ski destinations. Read more: Andrew Wirth: Executive Profile & Biography

One of the most established ski resorts in Northern California, Squaw Valley Ski Resort, has had a resurgence in popularity recently thanks to a $70 million renovation in 2012 and the addition of Andy Wirth, the former Executive Vice-President of the Steamboat Springs Ski Resort in Colorado. Wirth was named CEO of the Squaw Valley Ski Resort in 2012.

According to CBS, Andy Wirth has become a local legend in the Lake Tahoe area since his arrival. He is extremely active in the Lake Tahoe/ Reno community. He was recently named the Chairman of the Reno-Tahoe Airport Authority Board, and he serves on several other boards in the area.

Wirth got his start in the ski business when he decided to become a backcountry ranger for the National Park Service while he attended Colorado State University. Wirth was born in Germany, so skiing was in his blood. He went to work for the Steamboat Springs Ski Resort after graduating with a business degree.

When Andy Wirth is not handling the day-to-day operations at Squaw Valley, he is busy trying to get more airline service into the lake Tahoe area, or he is training for an Ironman competition. He does find time to focus on several charitable organizations in Lake Tahoe as well.

The latest challenge that Wirth is facing is the massive redevelopment project that was just approved by the Lake Tahoe Public Service Commission. The redevelopment of the Squaw Valley Ski Resort will solidify Squaw Valley’s reputation as one of the premier ski resorts in the world, according to Andy Wirth

Andy Wirth Lands Chairman Position on Reno-Tahoe Airport Board

Andy Wirth is a man who puts action above all else and that has been the trademark to his success in the Reno-Tahoe area. Andy Wirth is the CEO of Squaw Valley Ski and for the better part of the last half decade or so he has been firmly establishing roots in the Reno-Tahoe area.

This, as a result, has helped to create a major increase in tourism traffic in the area, thus boosting local sales and state wide profits. Now Wirth is being recognized for his work as he is added on to the Reno-Tahoe Airport Authority Board as a Chairman.

Wirth has taken on his role of Chairman with the trademark vigor that he has attacked everything else in his business life. He called the position something he was “honored” to take on and that he is looking forward to serving as a part of “an entity that is vital to our regional economy.”

According to SquawalPine, ith so much going on in the area in regards to traffic control and Squaw Valleys burgeoning expansions, it makes sense that Andy Wirth would want to get in on the ground floor to help out in any way that he can.

While Wirth may make life look easy it has been anything but for the high profile CEO. Just a few years ago Wirth suffered a near fatal accident on a routine skydiving trip with his friends. He was blown off course after the plane he jumped from had overshot their jump pattern.

Andy Wirth had been forced to come down near a vineyard, clipping a telephone pole and instantly losing his arm. Fearing a potential bleed out it took every ounce of Wirth’s self control and bravery to stem his own blood loss until help could arrive. Help did arrive and Wirth weathered several major surgeries before landing back on his feet once again.

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Andy Wirth – KCRW