Luiz Carlos Trabuco Has Been Force For Development Within Bradesco

Recently, Luiz Carlos Trabuco, the CEO of Brazilian banking giant Bradesco, announced that he would soon be stepping down from the position that he has held for over eight years. The 67 year old executive is already two years past the statutory age of retirement, set out by the company’s bylaws. He has been operating under a special waiver signed by the chairman of the board as part of a deal that allows Trabuco to see through the completion of the HSBC Brazil acquisition, which took place towards the end of 2015.

A master of finance in the making

Luiz Carlos Trabuco is one of a handful of employees who came up around the same general period within Bradesco, all of whom are now major power players within the world of Brazilian finance. The rapid ascent of the firm throughout the 1980s and 90s gave its promising young executives one of the best opportunities in the history of the country to become key figures at the national level, acquiring power far beyond what many of them ever could have imagined.

Trabuco was certainly one of these people. He came to work at Bradesco after graduating high school in 1969, at the age of just 18. The young Trabuco had aspirations to attend college but lacked the funds necessary to do so. He viewed the job as likely being a temporary fix – a way to save enough money to go to school and pursue a business degree.

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As it happened, Trabuco quickly proved himself to be somewhat of a star employee. He was a quick learner and natural leader. His work habits and capability at his job quickly garnered the attention of his superiors, who were happy to fast-track him through the ranks. By the mid-1970s, he was already in charge of a couple of branches. By the late 70s, he was a regional manager.

All the while, he put himself through night school, eventually earning a bachelor’s degree in business administration as well as a master’s degree in social psychology. These were degrees that he would put to good use throughout his career. By the early 1980s, Trabuco was one of the most polished employees at the bank, with an impressive list of credentials that included his advanced degree and over a decade of upper management experience. By this point, he was an obvious choice for a junior-level executive post.

In 1984, his first crack at running his own business unit materialized. He was tapped to run the Bank’s marketing and public relations department. The unit had previously been run by people who had been promoted above their circle of competence. Trabuco, now steeped in deep knowledge of North American financial operations, was quick to modernize the department. He immediately began making innovative moves, emulating the playbook of successful American financial institutions.

He was able to forge close relationships with local media personalities in all the key markets in which the bank operated. He also began numerous public relations campaigns, such as encouraging Bradesco employees to volunteer at homeless shelters and underwriting massive Christmas charity projects. By the end of the 1980s, test were showing that the bank’s image was among the strongest of any company in the country. Trabuco’s reign was considered a huge success and he was next in line for bigger promotions.

In 1992, he was hit up to run the bank’s financial planning division. The unit had been struggling to turn a profit and was experiencing stagnant growth. Trabuco was again able to apply the lessons of American finance, creating a tiered banking system called Bradesco Prime, which gave the bank’s best clients opulent service. Trabuco instituted the program in a way that allowed the largest clients to receive such complimentaries as first-class airline tickets and stays at five-star hotels. Bradesco Prime customers also had 24/7, on-call personal bankers at their disposal as well as access to separate, luxurious facilities in which they almost never had to wait in line.

Again, this proved to be an enormous success.

Find more about Luiz Carlos Trabuco: https://www.brasil247.com/pt/247/economia/321809/Trabuco-assumirá-presidência-do-conselho-do-Bradesco.htm

Luiz Carlos Trabuco – What’s Next for Bradesco?

Luiz Carlos Trabuco Cappi was born on October 6, 1951, in Marilia. He graduated from the University of Sao Paulo’s school of sociology and politics with a postgraduate degree in socio-psychology. Known for his soft humorous talk, Trabuco is married with three children.

He started his career at the Banco Bradesco at a tender age of 18. With a humble clerk position, Luiz Carlos Trabuco Cappi remained a simple but a dedicated worker. With a lot of effort and persistence was later elevated to the post of a marketing director, a position that took him 15 years to accomplish.

Luiz Carlos Trabuco Cappi replaced Marcio Cyprione who left because the Bradesco status does not allow presidents above the age of 65. This made Luiz Carlos Trabuco Cappi at 57 years come to a position where your opinions and actions are highly valued in the business world and often find their way into daily papers and magazines.

The work Luiz Carlos Trabuco Cappi of got high recognition in 1999 when he was appointed as the executive vice president of Bradesco Seguros.During his tenure, the market share of the company rose from 23% to 25% of the total premiums. The profit contribution from the insurer was remarkable as it shifted from 26% to 35% making it the largest company in Latin America in the insurance sector. During this period, the company doubled its size and at the same time building a strong leadership structure in the enterprise. Four years later Luiz Carlos Trabuco Cappi was appointed as the president of the company where eight other companies such as Bradesco Saude and capitalizacao were under him. In 2003, Luiz Carlos Trabuco Cappi won personality of the year award thanks to his great work at the Bradesco group Insurance and pension Plans Company.

In a company with over 60 years since founded, Trabuco became the fourth president after Amador Agular who was also the founder of the company, Lazaro Brandao, and Cypriano. Be it known that Lazaro Brandao served as the board chairman and was a key player in the nomination of Trabuco as the president. Having stayed at Bradesco for so long, Luiz Carlos Trabuco Cappi has the traditions and culture of the company, and it was not that difficult to decide on appointing him. In fact, competitors once described Bradesco as the home of Luiz Carlos Trabuco Cappi.

He assumed the presidency position at a time when the level of activity was drastically going doing down. This implied that loan operations were to go down thus to have a direct impact on the profitability of the company. By staying active and applying his expertise and wisdom, Luiz Carlos Trabuco Cappi managed through this period in 2009. The financial sector was however not favorable in Brazil only in in many parts of the world. As opposed to what the founder of Bradesco said that the company should offer equal services to all its clients, Luiz Carlos Trabuco Cappi introduced an exclusive agency called Bradesco Prime which provides specialised services to high-income customers. This moves aimed at encouraging these customers to continue seeking services from them.

Among other awards and honors received by Luiz Carlos Trabuco Cappi include: insurance person of the year (2006), Tittle of meritorious citizen of Marilia (2009), won the Don Quixote trophy in 2009, won the award of Entrepreneur of the year in the finance category in 2015 and 2016, Forbes magazine listed him in the Top CEOs in Brazil. He also chairs several boards and a member of several more such as the strategic committee of Vale SA.http://www.tostoadv.com/bradesco-quer-mudar-regra-para-trabuco-ficar-no-cargo/

Unlike many business leaders who have excellent grades in economics, commerce or management Luiz Carlos Trabuco Cappi who is a sociopsychology graduate has vast experience in marketing, banking, insurance and general management. His prowess is visible as he rose through the ranks from a small position to the top of the organisation. He employs persistence in his career till he gets the final result.

Banking To Serve The People

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NexBank has roots that have grown through the community since 1922. Their mission is to implement industry management and supply unparalleled banking services that achieves top notch solutions to meet intricate customer needs. NexBank has developed a long term strategy that not only services the community but is designed to service new and current customers while growing the business in a competitive manner. This institution has positioned itself to capitalize on development opportunities and expand the business and build strong, efficient branding. It provides tailored financial and banking based services while providing community opportunities to help low income individuals realize housing dreams. NexBank is banking for the people and is establishing itself as such in southern Dallas and neighboring communities.

Sources:

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