The Beneful brand excels at providing top quality dog food and treats at reasonable prices. The very name Beneful means “full of goodness,” and that’s the underlying principle in the making of every product.
Starting out in 2001, Nestle Purina Petcare created the Beneful brand as a nutritious and appealing alternative to other existing dog food products. Whereas other competing brands would use lower quality ingredients and packaging, Beneful took the dog food market by storm with the simple idea that dogs deserve a high quality product that their owners can trust. Instead of wheat or grain being the main ingredient, Beneful uses real beef, chicken, turkey and salmon. Instead of artificial fillers they use tomatoes, sweet potatoes, carrots and rice. The Beneful Prepared Meals line has even won awards for its innovative design that allows the packaging to be reused as a dog bowl.
Even though Beneful has grown into a multibillion dollar brand over the years, it makes sure that the focus remains on the dogs. The stories of how Beneful has helped so many dogs live a healthy life are shared on their website, Facebook, and Twitter. Owners are also invited to enter their local dog park into the Beneful Dream Dog Park Contest, with the winners receiving a $500,000 renovation of their park.
The real meaning of Beneful is a promise, to every dog owner who purchases their products. They promise to treat all dogs as if they were their own, and that includes feeding them nothing but the best.