Candy Crush’s Sweet Success Has a Jawbreaker Problem

On April 12, 2012, Candy Crush was born. Somehow, the lollipop flowers and chocolate trees managed to get millions of people hooked on, and the trend doesn’t seem to be stopping any time soon either. With over 90 million people playing the sugary puzzle game every day, it comes to no surprise that Candy Crush is easily one of the reigning queens of the gaming world. However, despite all of the sweet success, Candy Crush has one vital flaw preventing the company from earning more milk money.

Upselling is described as the process of attempting to influence the client to buy some extra bonuses or upgrades, usually for a not-surprisingly high price. While this technique is great for utilizing profits in real life, such as credit card companies or hotel corporations, upselling has turned into a major jawbreaker for Candy Crush. After all, who’s willing to shell out a couple of real life dollars for a small booster pack of assorted in-game treats?

In order to see if people didn’t fall for upselling because of the ridiculously high prices or if Candy Crush’s players did, indeed, have common sense, researchers at the University of Chicago offered extremely pleasing 70 percent discounts for Candy Crush booster packs to 14 million players. However, despite the tempting offer, Candy Crush failed to make any noticeable profit.

Based on the results, it’s safe to say that most of us have enough common sense to have a sweet time playing Candy Crush without giving up any real life dough.