Don Ressler is a creative entrepreneur behind several successful start-ups. He is one of the founders behind the overly successful online fashion subscription service Intelligent Beauty and its subsidiaries. Don’s first endeavor was a fitness service by the name FitnessHeaven.com. He later sold the company to Matrix Media in 2001. Don and Adam Goldenberg, the then 19-year-old COO at Intermix Media teamed up to start Alena Media. This was an e-commerce and performance advertising platform that generated hundreds of millions for Intermix in revenue. After Intermix was purchased by News Corp, Don, and his partner left to explore better opportunities.
Don and his partner were focused on the field of online performance advertisement. They brainstormed with former talented and like-minded Alena Team members and came up with Intelligent Beauty. This was a company that dealt with several cosmetic and skin care products online. Don Ressler and his partner also launched a fitness program two years later. They brought on board Founder of Intermix Brett Brewer as the Chief Executive Officer and Dr. Allan Hirsch for product development. In 2008 Intelligent Beauty received 43 million dollars in funding from Technology Crossover Ventures.
Don and his partner then made some significant developments on Intelligent Beauty. In the year 2010, they launched JustFab. This was an online subscription service for fashion retailing on en.wikipedia.org. They sourced Funds worth 33 million dollars from Matrix Partners and got Fashion Icon Kimora Lee Simmons on Board as the President and Creative Director in 2011. This was an intelligent move for Ressler and his partner, by the end of that year, the membership at JustFab had hit a whopping 4 million.
Don and Adam were now running a firm with quite a high performance. This led them to seek to expand their fashion enterprise. They first acquired a kid’s fashion e-commerce service called FabKids in 2013. Later the same year they bought a European based e-commerce fashion service for shoes called FabShoes. This was a move that brought their firm to the European Market with its 500,000 members across France and Spain. This was a further addition to the 1.5 million members JustFab had in Germany and the United Kingdom. In 2014 the company got 85 million dollars in funding from Passport Special Opportunity Fund. Inclusive of the existing investors in the company including Shinning Capital, Technology Crossover Ventures, and Matrix Partners the company got around 250 million dollars in funding.
Don is an excellent and dedicated co-CEO at Intelligent Beauty and JustFab. He says he learned that finding the right partner to grow alongside with is essential in business development.