Doe Deere wasn’t born into a beauty business dynasty, nor was she a model or actress who could just use her famous name to gain followers. Although she knows how to reinvent an old outfit so it looks like it costs big bucks and is quite beautiful, Ms. Deere started out with little money and a big dream of having her own cosmetics company. Always a fashion rule breaker, she created a company that dared to be different, Lime Crime Cosmetics. Not only does Lime Crime offer amazing color choices from pale pastels to rich earth tones, but customers can feel good about buying Lime Crime products as they are manufactured vegan-friendly and cruelty-free. Women also feel great about buying from an internet company with a female founder and CEO who knows what woman want in their beauty products. Doe Deere was once just another woman who loved to experiment with makeup and took that love to the next level by believing in herself enough to start a company that became an internet sensation.
In a recent interview posted on Guest of a Guest, http://guestofaguest.com/los-angeles/interview/interview-lime-crimes-doe-deere-on-how-to-make-your-dreams-come-true, Doe Deere explains that she moved to the United States from Russia at age 17. Her first love is music, and she got heavily involved in the music scene having recorded a few CD’s with a band but her creative spirit was not satisfied. Being an entrepreneur, however, came naturally to Ms. Deere as at age 14 she had her own little business selling temporary tattoos to her school chums. Her experience as a musician has helped her run her company. Not only does she appreciate those who work tirelessly behind the scenes, including her husband who is her business partner, to make her line of products such as success, she appreciates the fan base that her internet presence has created. She compares it to people who come out to hear your band play a venue. Ms. Deere and her company have garnered over 2 million followers on Instagram and the number is growing every day.
Doe Deere is a role model for women who don’t follow the herd, although Doe Deere does refer to her fans as a “fearless pack of unicorns”. A unicorn is a woman who will wear blue lipstick with her cotton candy pink highlighted hair and not worry about what anyone thinks of her choices.
Doe Deere encourages everyone to chase their dreams and express themselves. It does take some courage and yes, there is a risk, as not everyone understands those who want more out of life than the ordinary. Whether it is starting a company or just deciding to wear what you like whenever you like, Doe Deere inspires originality and creativity to the internet generation. Learn more: http://inspirery.com/doe-deere/