How Jose Auriemo Neto Reinvented JHSF into a Prominent Real Estate Development Company with a Flair for Success

The JHSF recently grabbed the headlines by filing its application for the registration of Initial Public Offer (IPO) of shares in the Brazilian Securities and Exchange Commission or commonly known as the CVM. Filed by the company’s subsidiary JHSF Malls, the reported value of the highly anticipated IPO on the stock exchange is expected to command a minimum R $ 800 million and could surpass the R $ 1 billion threshold in due time.

Dubbed the Shopping Cidade Jardim SA, the JHSF Malls embarked on an expansive and ambitious program to diversify mall operations immediately after the restructuring phased conducted at the last quarter of 2017. From its impressive portfolio, several projects such as the Shopping Ponta Negra (Manaus), Shopping Bela Vista (Salvador), Catarina Fashion Outlet (Sao Roque) and Shopping Cidade Jardim in Sao Paulo are expected to infuse vibrancy and substantial sales in the company’s remarkable business plan.

A Sneak-Peek into the Company’s Expansive Program

According to JHSF Malls’ President, Robert Harley, the Brazilian retail market offered substantial opportunities that have evolved beyond conventional strategies leading up to diversification as a unique way harnessing various markets. According to the seasoned entrepreneur, most customers that frequent such enterprises can be considered to be class A consumers representing 55% of the local and foreign stores. Through the expansion program, the company looks forward to developing Catarina Fashion Outlet situated just 60 kilometers off the Castello Branco Highway and 40 minutes from Sao Paulo.

Unknown to most people, the strategic location of the designer store helps meet the residents’ local needs while also placing adequate emphasis on local development to uplift the living standards of the less privileged.

While addressing a press conference, Robert Hayley hailed the company’s unwavering commitment to expediting economic growth through its bold expansion program. Inaugurated in October 2014, the Catarina Outlet has grown by leaps and bounds to become a leading shopping destination in Brazil. Not only that, the mall’s billing has skyrocketed beyond expected targets and prompted the development of more malls.

With new stores slated for launching in Salvatore Ferragamo, Off Premium, Foxton, and Puma, the company has undoubtedly attracted leading brands such as Ermenegildo, Michael Kors, and Hugo Boss to appeal to consumers’ varied tastes.

Jose Auriemo Neto in Brief

Jose Auriemo Neto currently serves as the Chairman of the JHSF Participacoes, a leading real estate development enterprise keen on developing exceptional residential and commercial properties in Brazil. Before holding such a post, Mr. Neto had served as the company’s Chief Executive Officer and had been tasked with managing the business’ interests with precision. Based on his high-quality and professional workmanship, JHSF boasts seasoned talent and an unrivaled dedication to developing iconic buildings.