Jose Auremio Neto: The Driving Force behind JHSF in Brazilian Real Estate

JHSF is one of the best real estate firms in the South American country of Brazil. The firm handles high-end hotels, residential and commercial properties, airports and shopping centers. JHSF came into existence in 1972 and had a reputation for its appetite for picking out highly profitable new business ventures. This fact is obvious since the real estate firm has been able to have a footprint in major Brazilian towns. Under current boss, Jose Auriemo Neto, JHSF continues to maintain commitment in regards to generating new ideas.

The real estate firm works under different business units. These units include incorporations, restaurants, executive airports, hotels, and malls. If you look at the firm’s business model, you will note that its primary focus is on recurring income area. Some of the most notable recent ventures by the real estate firm include the Catarina Executive Airport and the Catarina Fashion Outlet. The approach to target recurring income areas has significantly boosted JHSF’s revenue generation capacity.

Owing to the firm’s success, JHSF was able to bag the Pini Award for the best developer in Brazil in 2014. Also, JHSF garnered recognition for its outstanding business relationship with its clients plus several other notable awards. Besides the two mentioned ventures, JHSF has several others including:

  • Fasano Group Restaurants
  • Fasano Group Hotels
  • Cidade Jardim Shopping Complex, Sao Paulo
  • Bela Vista Shopping Centre, Salvador
  • Ponta Negra Shopping Center, Manaus

About Jose Auriemo Neto

Jose Auriemo Neto currently serves as the CEO and Chairman of JHSF. He has had an outstanding career in this position. Neto has been able to oversee major moves by the real estate firm. For instance, he was the person in charge of overseeing JHSF’s first ever venture in retail business.

During the retail business venture, Neto led the firm in signing a partnership with various brands. Afterward, he launched the flagship retail outlets for the brands at the Cidade Jardim Shopping Complex. Jose Auriemo Neto’s educational background includes a degree from the FAAP University, Sao Paulo. He then started his career at JHSF more than two decades ago and has become an important figure at JHSF and in the Brazilian real estate sector at large.

How Jose Auriemo Neto Reinvented JHSF into a Prominent Real Estate Development Company with a Flair for Success

The JHSF recently grabbed the headlines by filing its application for the registration of Initial Public Offer (IPO) of shares in the Brazilian Securities and Exchange Commission or commonly known as the CVM. Filed by the company’s subsidiary JHSF Malls, the reported value of the highly anticipated IPO on the stock exchange is expected to command a minimum R $ 800 million and could surpass the R $ 1 billion threshold in due time.

Dubbed the Shopping Cidade Jardim SA, the JHSF Malls embarked on an expansive and ambitious program to diversify mall operations immediately after the restructuring phased conducted at the last quarter of 2017. From its impressive portfolio, several projects such as the Shopping Ponta Negra (Manaus), Shopping Bela Vista (Salvador), Catarina Fashion Outlet (Sao Roque) and Shopping Cidade Jardim in Sao Paulo are expected to infuse vibrancy and substantial sales in the company’s remarkable business plan.

A Sneak-Peek into the Company’s Expansive Program

According to JHSF Malls’ President, Robert Harley, the Brazilian retail market offered substantial opportunities that have evolved beyond conventional strategies leading up to diversification as a unique way harnessing various markets. According to the seasoned entrepreneur, most customers that frequent such enterprises can be considered to be class A consumers representing 55% of the local and foreign stores. Through the expansion program, the company looks forward to developing Catarina Fashion Outlet situated just 60 kilometers off the Castello Branco Highway and 40 minutes from Sao Paulo.

Unknown to most people, the strategic location of the designer store helps meet the residents’ local needs while also placing adequate emphasis on local development to uplift the living standards of the less privileged.

While addressing a press conference, Robert Hayley hailed the company’s unwavering commitment to expediting economic growth through its bold expansion program. Inaugurated in October 2014, the Catarina Outlet has grown by leaps and bounds to become a leading shopping destination in Brazil. Not only that, the mall’s billing has skyrocketed beyond expected targets and prompted the development of more malls.

With new stores slated for launching in Salvatore Ferragamo, Off Premium, Foxton, and Puma, the company has undoubtedly attracted leading brands such as Ermenegildo, Michael Kors, and Hugo Boss to appeal to consumers’ varied tastes.

Jose Auriemo Neto in Brief

Jose Auriemo Neto currently serves as the Chairman of the JHSF Participacoes, a leading real estate development enterprise keen on developing exceptional residential and commercial properties in Brazil. Before holding such a post, Mr. Neto had served as the company’s Chief Executive Officer and had been tasked with managing the business’ interests with precision. Based on his high-quality and professional workmanship, JHSF boasts seasoned talent and an unrivaled dedication to developing iconic buildings.