NetBase Details 2018’s Top Social Media Analytics Tools

As business goes global, the world is becoming quite competitive and the internet has had a huge role in that. To succeed online will entail using social media analytics tools such as NetBase. Here is a list of tools you can use to get ahead in the era of the internet.


Built-In Tools

These are tools built into sights and you can use them to find customers; they are free tools.

  • Facebook Insights

It offers a lot of insight. For instance, you can see the reach of organic versus paid engagement. You can view data as far back as 28 days. There is even a competitive intelligence feature that allows you to see which of the competition’s post have succeeded.

  • Twitter Analytics

This tool tells you which tweets have been successful, and how much success they have had. There is an audience tab, which shows you the audience based on gender and interests. However, there is no ability to target audience segments with messages designed for them.

  • Instagram Insights

To use the tool, your profile needs to be converted into a free business profile. You can then see impressions, profile view, and reach for one week. You will also be able to view the demographics of your audience.


Independent Tools

Built-in tools make less sense if you are on various social media sites. It is too much effort to compare data across all the sites you have a presence. To get over this issue, try these free tools.

  • Boardreader

This tool helps to get you in touch with forum posts and reviews. You can see consumers in one day or as far as a year. You can filter results for you to get a good feel of what is happening. You can also use a feature that lets you compare conversation volumes. However, you cannot see if the conversation is good or bad.

  • Buffer

The free version of this tool will let you schedule posts. You can schedule up to 10 posts at a time for each social media site. With this tool, you can see which posts were most popular, had most likes, comments or other activity. More complex features can be accessed for $10 a month.

  • Followerwonk

If you only use Twitter, you can connect the profile to the Followerwonk tool. It will help you see data on your followers and their location, when they are most active, and data on social authority rankings. This tool is free, but there is a paid version at $23 a month, which is paid annually.


Paid Tools

Free tools can be useful, but if you upgrade to the paid version, you get more. However, not all paid tools offer the features you need to get ahead. Here are some tools that come with free trial or demons you can use before purchasing.

  • NetBase

If you want a reliable social media analytics tool, use NetBase. The tool has a focus on consumer sentiment, which is what drives all social posting. NetBase is a social media analytics tool that is in its own league. It features Natural Language Process to understand multiple languages include slang and emojis. It also features VoC analytics and image analytics. The tool has various price points, depending on what you need.

  • Likeable Hub

This tool has a focus on Twitter, LinkedIn, and Facebook only. If those are the sites, which you use, it will be quite useful. You can generate leads, referral, and amplify your reach. It starts at $299 a month.


Find What Fits You

This list is not comprehensive. However, it is proof that there are various options to track consumers and target them better. If you want to succeed online, you have to try one of the tools above.

OneLogin: Securing Technology

Technology as a field is currently widely used by a lot of people. New skills, techniques, methods and various processes are employed to curb the various goals of individuals widely. In the 21 st century, everything has been extended to the internet. For instance, search engines such as Google and Wikipedia are used for research. Computers and phones are the commonly used gadgets by people. Portability is highly considered.

Various websites are used by researchers to retrieve any information they need. Some websites are official, personal, governmental, private. Information is highly secured considering the audience aimed. For instance, students, business personnel, big companies, refer highly to the various sites for the data they may require. Information on the sites is accessible to the public.


Provides a single log in of an individual. It assures provision of data only by one individual logging in.It is a private company founded in 2009 by Thomas Pedersen, Christian Pedersen in Fransica.Lately, it is called workplace on Facebook and most business people are getting into it.OneLogin works closely with Social Capital and Scale Venture Partners.

Challenges such as security and productivity encountering the company have been well dealt with.Identity and access management were been employed. The launching took place in 2010 making the company gain trust worldwide.

Products involved in this company include user provisioning, cloud Directory, Adaptive authentication, cloud RADIUS, mobile identity management, single sign in, Web Access Management, Virtual LDAP.For instance, customers involved are Sonnen, Kreditech, San Jose Unified Schol District, Practise Fusion.

The company also is involved in integrations and partnerships, for instance, Java, Twitter, Facebook, Google, public Github, Python, Amazon Web services,, Office 365, Active Directory, ADFS, LDAP, Sumo Logic, Elastic, Gemalto SafeNet, VASCO DIGIPASS, IDENTIKEY, FireID security, google chrome, internet explorer, Firefox, Bitglass.

OneLogin is top ranked because of its admirable services. It deals with the current and historical events in various parts of the country for example in the United States. Security is a guarantee in this company. The network is frequently scanned anti phishing programs, vulnerability disclosure program and bug bounty program. Strengthened AWS key management, good networking, well-built threat hunting activities are the latest improvement as far as client needs are concerned.

Damages That Can Be Caused by Former Employees

Damages That Can Be Caused by Former Employees

All businesses across the globe are working hard each day to remain successful and profitable through hiring talented employees, using modern technology and ensuring that their accounts are in order. The employees under a proper management work hard to ensure that the business meets its goals. There are, however, several things that happen once a person leaves the company. The person can cause issues many months after leaving which may hurt the business.

Former Employees Stop Being Friends

In the past, there has been damaging actions that have been inflicted upon companies by former employees. OFCOM experienced an example of such a case. The company discovered that there was a breach of confidential information where a former employee downloaded and shared classified information with the new employer who was a major broadcaster. OFCOM Company was lucky because the broadcaster did not exploit the data but he decided to alert them of the stolen information.

The shocking thing is that OneLogin has shown that about 58% of the former employees can still access the data of the organizations that they have left. About 24% of businesses experience a breach of data from former employees. If its competitor had used the data breach in OFCOM, then there would have been a possible damage of reputation of the company.

What Is Expected from the HR and IT Teams

The two teams must work together to avoid a breach of information from the former employees. A good way to do this is coming up with an automated processes that disapprove an employee from accessing a company’s account once the contract has been terminated. Research by OneLogin has shown that about half of the businesses in the UK have a de-approving technology which is automated. Such tools include applications that have Application Programming Interface (API). Many of the application used in companies, for example, Office365 have the APIs.

The HR and IT teams must work hard to ensure that former employees cannot access the data of the company. A business can be safe if precautionary measures are taken to protect confidential information once an employee has departed.