It’s not all that surprising that most of the game developers are male and white. It seems that there are very few opportunities for women or minorities to jump on the game developer bandwagon. Of course, most of the games developed by the white and mostly male game developers also lack diversity. Many in the industry think that in this day and age, things in the game developers world need to change. #GirlsBehindTheGames is a hash tag that is popping up all over Twitter. This hashtag is all about empowering young girls and women to pursue a game developers career.
Sharing The Hashtag
The hashtag has gone global and is shared with girls and women that are interested in pursing a game developer’s career. The fact is that the game developer’s industry is booming. It’s a billion dollar industry. Millions of people across the country play their favorite video games everyday and look forward to the next hot game to play. Today, people play the games on their desktop computer, laptops, smartphones, tablets, gaming consoles, and other mobile devices. This great popularity is another reason why there is a need for more diversity that positively represents the culture.
New Zealand Gaming Company
It is interesting to note that the hashtag on Twitter was started by a New Zealand Gaming Company, Runaway. The hashtag was started to coax girls and young women into sharing their stories about wanting to create games or start a game developer’s career. Here is an interesting fact that might surprise a lot of people. Almost half of the regular games are women. However, only about 22 percent of the game developers are women. Another goal of the New Zealand gaming company is to point out the discrepancy and increase the number of women working in the gaming industry.
Runaway is one of the few gaming companies that is actively involved in trying to change the face of the gaming industry and create more diversity. Their hashtag campaign seems to be working. Young women across the world are using the hashtag and sharing their tweets about their love of gaming and their interest in developing games.