Update December 1, 2016–Our 2016-2017 Updated Excel Template is now available! Check it out here.
As a leader in the digital marketing world, White Shark Media has strived to ensure their platform is developed with each new day to offer clients better capabilities and efficiency. The company has received awards and endorsements for the effort they have made into revolutionizing the digital marketing concept. They received a Google SMB Partner endorsement and also work with Bing in their reseller program.
However, the many achievements that have come a long way into building the company are just but part of the challenges that have also contributed to improvements.
According to BBB.org, Customer complaints in the eyes of many investors look like recipes to failure, but White Shark Media took complaints like a catalyst to boost their business. They have implemented various changes courtesy of the complaints and suggestions that have been issued by clients as highlighted below.
“I cannot easily track my campaigns”
Tracking AdWords and PPC campaigns informs the client about the changes that should be made to make a campaign better. At the initial stages of development, White Shark Media did not have sophisticated features that could allow clients to easily keep track of their campaign.
This would make it difficult to implement changes since the results expected to help in such decisions were not visible. To counter this challenge, White Shark Media introduced tracking tools to allow for easy management of the campaigns. Such tools include call tracking and Google Analytics, which are offered to all clients for free.
“Majority of clients coming through calls”
Most customers to local clients came through calls but there were no features to track the calls and know how much this method has influenced the campaign.
White Shark implemented the development of call tracking features that are allowing clients to learn more about the calls they receive from their customers. Each client that joins White Shark Media is issued free call tracing services.
“I got the wrong contact person”
You may have witnessed that while registering to join some platforms the person that ushers you in is fluent and informed on your inquiry, but after getting your project started you get someone who seems a bit confused about your earlier conversation.
This was the problem White Shark Media had to solve initially. They made changes that allowed each client to stick to one SEM consultant, someone who will take the client through from the point of registration to implementation of marketing campaigns.